Google Adwords

1 Day class

Performance-based objectives

You will create an AdWords account, run an ad campaign, and track the performance of ads.

Prerequisites

• Basic computing skills, such as opening, closing, and saving documents. Experience with web browsing, emails, handling email attachments, and exposure to multiple web browsers
• Level 1 knowledge of Microsoft® Office suite of products (Excel, PPT, Word, Access, Outlook) is recommended but not mandatory
• Basic marketing skills or knowledge gained through Element K’s courses is recommended but not mandatory.

Course Content

Lesson 1: Examining the Fundamentals of Google AdWords

• 1A: Examine the Fundamentals of Online Advertising
• 1B: Examine the Fundamentals of Google AdWords
• 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign

• 2A: Choose Keywords
• 2B: Examine Budget Planning in AdWords
• 2C: Examine Bidding in AdWords
• 2D: Create an AdWords Account
• 2E: Choose Placements for Advertisements
• 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns

• 3A: Examine AdWords Account Management Tabs
• 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads

• 4A: Split Test the Ads
• 4B: View the Quality Score of Ads
• 4C: Track AdWords Conversions
• 4D: Generate Performance Reports for Ads
• 4E: Link an AdWords Account to a Google Analytics Account

For more information on Acumen Classes
Please contact Joann Etling 314.333.3330
or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

1750 South Brentwood Blvd.
Suite 200
Saint Louis, MO 63144