1 Day Course

Course Overview:

Promoting Your Web Site was developed to teach any organization—from small business to Fortune 1000 corporation to government agency—how to effectively promote a Web site. This course teaches students how to use their Web sites to generate new sales, keep current customers, and win business from their Web competitors. The focus of this course is improving the ease with which prospects and customers can find a student’s Web site. Ninety percent of Internet traffic is driven by search engines; proper placement in search engine databases is critical to effectively reach customers via the Internet.

Course Content:

Search Engines & Keywords

• Web Promotion Strategy
• Internet Search Tools
• Search Engines
• Keywords
• Web Promotion = A Process
• Improving Your Site Relevancy

Improving Your Search Engine Ranking

• Keyword Placement & Weight
• Factors That Affect Ranking
• Checking Your Progress

Titles & Descriptions

• Develop an Outstanding Title and Description
• Promote Your Company
• Analyze Your Title & Description
• Checking Your Progress

Doorway Pages

• What is a Doorway Page?
• Components of Doorway Pages
• Doorway Pages for Particular Search Engines
• Doorway Page Cautions
• Checking Your Progress

Analyzing Your Web Competition

• Your Competition on the Web
• “Switching Out” a Web Page
• Submit Competing Web Pages for Re-Indexing
• Analyze Your Competition

Preventing Search Engine Problems

• Search Engine Selectiveness
• Avoiding Trouble with Search Engines
• Crafting Your Web Site
• Checking Your Progress

Successful Web Promotion Strategies

• Are You Ranked Top 30?
• Increasing Your Ranking
• Creating Top Ranking Pages
• Referrer Logs to Track Site Traffic
• Additional Successful Strategy Information

For more information on Acumen Classes
Please contact Deb Wagnon 314.333.3330
or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

1750 South Brentwood Blvd.
Suite 200
Saint Louis, MO 63119