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Web Marketing and SEO Logo

Web Marketing and SEO

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing  of products or services over the Internet.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's natural or un-paid, search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. The process of optimizing your site is not easy and anyone who tells you otherwise is not to be trusted.

In addition to training we offer SEO Services to help you optimize your search presence.

Training

Google Analytics

Google Analytics is a free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. It is the most widely used website statistics service. Our class helps you use Analytics to its fullest potential. There are a number of built in reports but the ability to make your own reports to properly analyze your data is key to fully understanding if your marketing campaigns are working or not. It also simply helps you track site visitors over time to determine if more people are coming to your site.

Google Adwords

Google AdWords is Google's main advertising product and source of revenue. It is very easy to create Google Advertisements that go out to the wrong audience and generate revenue draining clicks that do not add to your sales. Creating good advertisements that go to the proper markets is absolutely vital to making your advertising spends worthwhile. We can help you use this tool to its fullest extent without wasting time, effort, and money.

Google AdSense

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience. Basically, you can put advertisements on your page and when people click them you get a revenue stream. It's important to use this tool carefully to make sure that the kinds of advertisements you want appear on your pages.

Webmaster Tools

There are a number of Webmaster tools out there including Google, Microsoft, and GoDaddy. Each one helps you analyze your site for problems so that your SEO is at peak levels. If you fail to check your site regularly for not-optimized content there is every chance your pages are not appearing as high-up on the searches as possible. We can help you work with the tool of your choice to make sure your SEO is as strong as possible.

Microsoft adCenter

Microsoft adCenter is the division of the Microsoft Network responsible for MSN's advertising services. Microsoft adCenter provides pay per click advertisements. It serves the same purpose as its Google counterpart allowing you to create targeted advertisements to potential customers. Bing is playing an ever increasing role in the web search game and it's important to get out your message so that you can optimize sales. We can help.

Social and Business Networking

Social and business networking is playing a larger role in the marketing business. Sites like Facebook, Twitter, and LinkedIn are now places where you can advertise your product and services to a large audience. Each of the tools can be confusing and using them for your marketing campaigns is not an easy strategy. We can help you understand the best way to use Facebook, LinkedIn, and the others.

Fraudulent Practices

Our clients are increasingly inundated with offers of SEO tools guaranteed to get their pages to the top of search results. This is not possible. Google and Bing change their algorithms regularly and it is becoming increasingly difficult to "fool" them with shady practices. By signing up with these companies your risk catastrophic blacklisting so that your pages stop appearing altogether. Please contact us for a consultation before going with one of these services. We can at least alert you to the most dangerous and fraudulent practices even if you choose not to avail yourself of our services.

Call us today and we'll help setup a class for you!

For more information - 
Please contact us 314.333.3330
or •This e-mail address is being protected from spambots. You need JavaScript enabled to view it•

1750 South Brentwood Blvd.
Suite 200
Saint Louis, MO 63144

 
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